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Unleash Your Power with Every

A range of award-winning natural nitrate products made from beet juice.

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Performance

Your perfect performance partner

Load up with natural nitrate for peak performance
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Your perfect performance partner

Boost

Boost energy on the go with Beet It gels

Fuel your game with a beet boost
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Boost energy on the go with Beet It gels

Recovery

Refuel & recover with Regen Cherry+

Improve recovery through the antioxidant power of sour cherries
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Refuel & recover with Regen Cherry+

Health

Get your health kick with our organic shot

Supporting your health and well-being with natural sources
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Get your health kick with our organic shot

why us?

Beet It Sport is the only brand that guarantees an adequate dose of dietary nitrate per serving.

25%

Maximum increase in exercise time to exhaustion

*International Olympic Committee

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Every batch tested

Our products are tested for banned substances by LGC’s world-class sports anti-doping laboratory

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Beetroot Only

We use dietary nitrate derived solely from concentrated beetroot juice

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Consistent Nitrate

Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving

Backed by science, tested by athletes

Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009.

The Science
300+
Published research papers in four performance areas
Multi-Sprint
Endurance
Strength & Power
Altitude

How does it work?

  • 01

    Nitrate (NO3)

    After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.

  • 1-3 Hours
    02

    Nitrite (NO2)

    Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.

  • 03

    Nitric Oxide (NO)

    Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).

  • 04

    Fatigue Resistance, Exercise Performance & Efficinecy.

    A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.

Used by athletes performing at the top level, including international rugby players and American Football stars

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