400mg of natural nitrate in every Shot

Concentrated Sport Shots and Bars

The nitrate you need for strength, stamina & speed.

There’s a good reason more people are running, biking, training and hiking on Beet It power.

Just Beet It: The only brand that delivers 400mg of natural nitrate per shot, which is the ideal amount for performance improvement. Beet It Sport Shots and Bars deliver consistent doses of natural nitrate. shot after shot, bar after bar. That’s why Beet It Sport is the clinical standard,  used in over 300 studies worldwide.

Nitrate: The key to beet power. Beets have the potential to boost endurance and help manage hypertension. But a beet supplement only qualifies as a ‘superfood’ if it contains a minimum of 400mg of dietary nitrate. Nitrates catalyze the creation of nitric oxide, which is key to regulating blood pressure, enhancing blood flow and boosting stamina. Learn more about Beet It Sport Shots and Bars here.

Looking for delicious, all-natural beet juice? We make that, too!

We’re more than Sport Shots. Learn about all-natural Beet It juice here

More people are running, biking, training and hiking on Beet It power.

Just Beet It: The only brand that delivers 400mg of natrual nitrate per Shot — the ideal amount necessary for sport performance improvement. It’s why our shots are the standard among researchers, used in over 200 studies worldwide.


Nitrate: The key to beet power.
Beets are making fitness headlines thanks to their ability to boost endurance and help manage hypertension. But a beet juice or concentrate only qualifies as a superfood if it contains a minimum of 400mg of dietary nitrates.

 

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Nobody harnesses beet power better. 

Beet It Sport Shots are a natural way to improve performance and optimise health. Consistently high in dietary nitrate and trusted by leading researchers and Olympic athletes. No other brand is as high in nitrate or widely praised and tested.

  • 100% Natural: The dietary nitrate in Beet It Sport is natural, from concentrated beetroot juice. Unlike competing products, Beet It Sport does not contain synthetic nitrate or nitrite. 
  • Be unbeetable: Eliud Kipchoge drank Beet It Sport in the run up to his Marathon World Record of 2:01:39, Berlin, 2018. Officially used by the NN Running Team, home to Olympic medallists and European and World champions.
  • Welcome to the big leagues: Over 150 leading collegiate and professional teams use Beet It Sport worldwide; including track and field, cycling, swimming, football, soccer, basketball and many more.
  • All the nitrate you need: Each 2.4oz shot contains 400mg dietary nitrate – consistently delivering more nitrate than any competing products.
  • De facto clinical standard: Used by over 300 independent research teams worldwide and over 150 peer-reviewed published studies – more than competing products combined.

Beet-It Sport Shots: The most trusted, thoroughly researched beet juice supplement on the planet.

400mg Nitrate

All Natural

No Added Sugar

Non-GMO

Vegan

No Added Salt

Non-Dairy

Beet It in the news

Washington Post: “Beet juice gains traction as an evidence-based aid for athletes” — A just-published article in the Washington Post helps spread the news: That studies using Beet It Sport Shots have proven “That nitrate supplementation lowers the oxygen demand of exercise and improves performance in endurance sports.They find that beet juice is most effective when drank two to three hours before exercise, and, in general, that 300 to 500 milligrams (500 mg is a bit more than two cups) of inorganic nitrate is enough to provide a 1 to 3 percent improvement in performance — significant enough to give a serious athlete a competitive edge.”  Read the whole story…

University study provides new evidence high-dose NO3 supplementation with Beet It Sport Shots improves cycling performance of well-trained cyclists — A new study in the journal Nitric Oxide, by researchers at Aalborg University in Denmark, demonstrates that Beet It Sport Shots improve the cycling performance of well-trained athletes. Results of the randomized, double-blind study are significant, as they provide evidence that Beet It Sport Shots can benefit even highly trained athletes, as long as the athletes consume two shots per day, or about 800mg of nitrate. More…

Independent clinical study study shows nitrate content varies widely between leading beet juice supplements — A  new Indiana University Purdue University Indianapolis study illustrates the sharp differences in the nitrate content of two dozen leading beet juice powders, juices and concentrates. According to Andrew Coggan, study author, “there’s been a great deal of interest in beets because they’re rich sources of nitrate. But the hidden fact that we are coming to appreciate is that actual nitrate content between products varies significantly.” More…

BREAKING NEWS

Study: Nitrate varies widely between leading beet supplements

Indiana researcher shows only Beet It Sport Shot meets IOC target for optimal nitrate dose

  • Beet It Sport Shot 400mg/serving 100% 100%
  • Superbeets: 64mg/serving 16% 16%
  • Endurance Beets: 67mg/serving 16.75% 16.75%
  • Beet Boost: 110mg/serving 27.5% 27.5%
  • Beet Elite: 134mg/serving 33.5% 33.5%
  • Red Rush: 148mg/serving 37% 37%
  • Red Ace: 171mg/serving 42.75% 42.75%
  • Beet Power: 63mg/serving 15.75% 15.75%
  • Beet Performer: 187mg/serving 46.75% 46.75%
  • Unbeatable Fizz: 218mg/serving 54.5% 54.5%

 

The first study to compare nitrate content—the crucial component in enhancing performance 

A pioneering new Indiana University Purdue University Indianapolis study illustrates the sharp differences in the nitrate content of two dozen leading beet juice powders, juices and concentrates. According to Andrew Coggan, study author, “there’s been a great deal of interest in beets because they’re rich sources of nitrate. But the hidden fact that we are coming to appreciate is that actual nitrate content between products varies significantly.” Coggan adds: “The results are significant because once nitrate content falls below a certain threshold, performance benefits disappear.”

“Athletes, and their trainers and coaches until now have had to rely upon manufacturer claims to determine whether a specific supplement contains sufficient nitrate to impact performance,” Coggan continues. “We believe study results will be highly useful to athletes in guiding selection of beet juice supplements that contain sufficient amounts of nitrate.”

Beet It Sport  gets further boost from IOC Consensus Statement

The case for the performance-enhancing properties of the nitrate in Beet It Sport shots has been substantiated by the International Olympic Committee’s most recent statement on supplements for. After casting a skeptical eye toward many supplements on the market, the IOC concluded that nitrate, as it’s found in Beet It Sport, is safe, legal and effective. From the Olympic Committee’s report: 

Dietary nitrate supplementation has been associated with improvements of 4-25% in exercise time to exhaustion and of 1%-3% in sport-specific time trial performances lasting <40min in duration.

 

What’s in your beet juice? Click here for the full nitrate story

BREAKING NEWS

Study: Nitrate varies widely between leading beet supplements

Indiana researcher shows only Beet It Sport Shot meets IOC target for optimal nitrate dose

  • Beet It Sport Shot 400mg/serving 100% 100%
  • Superbeets: 64mg/serving 16% 16%
  • Endurance Beets: 67mg/serving 16.75% 16.75%
  • Beet Boost: 110mg/serving 27.5% 27.5%
  • Beet Elite: 134mg/serving 33.5% 33.5%
  • Red Rush: 148mg/serving 37% 37%
  • Red Ace: 171mg/serving 42.75% 42.75%
  • Beet Power: 63mg/serving 15.75% 15.75%
  • Beet Performer: 187mg/serving 46.75% 46.75%
  • Unbeatable Fizz: 218mg/serving 54.5% 54.5%

The first study to compare nitrate content, crucial to enhancing performance.

According to a  pioneering new Indiana University Purdue University Indianapolis study, Beet It Sport Shots has emerged as the only brand meassured to contain the 400mg/serving  necessary for enhancing performance.

The study, authored by Andrew Coggan, illustrates the sharp differences in nitrate content of two dozen leading beet juice powders, juices and concentrates.

According to Coggan, “there’s been a great deal of interest in beets because they’re rich in nitrate. But the hidden fact is that actual nitrate content between products varies significantly.” Coggan adds: “The results are significant because once nitrate content falls below a certain threshold, performance benefits disappear.”

Beet It Sport Shots  receive further boost from IOC Consensus Statement

The case for the performance-enhancing properties of the nitrate in Beet It Sport shots has been substantiated by the International Olympic Committee’s most recent statement on supplements for. After casting a skeptical eye toward many supplements on the market, the IOC concluded that nitrate, as it’s found in Beet It Sport, is safe, legal and effective. From the Olympic Committee’s report: 

Dietary nitrate supplementation has been associated with improvements of 4-25% in exercise time to exhaustion and of 1%-3% in sport-specific time trial performances lasting <40min in duration.

What’s in your beet juice?
Click here for the full nitrate story

Optimum nitrate for optimum performance

When it comes to beet supplements and performance improvement, it all comes down to nitrate dose per serving. In this short video Dr. Andrew Jones, Professor of Applied Physiology at the University of Exeter and “father of the beet revolution,” explains the value of a concentrate like Beet It Sport Shots, and the importance of consistent nitrate content. 

Beet your personal best

No other brand delivers the natural nitrate you need to boost sports performance

Stamina & endurance

Improves oxygen efficiency

Combats muscle fatigue

Increases time to exhaustion

Reference study Using beetroot juice to enhance sport performance (University of Exeter, 2014, 2015, 2016)

Power & strength

Increases muscle power

Improves sprint performance

Enhances reaction time

Reference study
Effects of nitrate on sprint performance.

Lowered Blood Pressure

Improves blood flow & vascular health

Increased blood flow

Reduces elevated cholesterol

Reference study
Daily beetroot juice lowers blood pressure

 

Beet It beet juice: The daily drink for maintaining blood pressure, brain function and more.

 

 

Beet It beet juice: The daily drink for maintaining blood pressure, brain function and more.

 

100% pressed beet juice — not from concentrate. Our all-natural beet juice pure natural goodness. We keep the ingredients pure and simple: 90% beet juice blended with 10% apple juice to add a bit of smoothness to the rich, earthy flavor of beets. Beet It beet juice is a perfect refresher for health-conscious folks of all ages.

Beet It Beet Juice:

  • 100% Premium beets
  • Vegan and gluten-free
  • Non-GMO
  • Free from artificial fertilizers and pesticides

Beet Juice benefits:

  • Increases antioxidant defenses
  • Boosts cognitive function
  • Helps maintain liver, heart and kidney health
  • Protects against oxidative stress

We make Beet It beet juice in 25.4 oz glass and 8.5 oz PET bottles. Learn more about all-natural, delicious Beet It beet juice and some delicious beet juice recipes here

Beet It in the news

NPR Beet It Sport

FinancialTimes Beet It Sport

 


RunnersWorld Beet It Sport