Concentrated Sport Shots and Bars

400mg of natural nitrate in every Shot

The nitrate you need for strength, stamina & speed.

There’s a good reason more people are running, biking, training and hiking on Beet It power.

Just Beet It: The only brand that delivers 400mg of natural nitrate per shot, which is the ideal amount for performance improvement. Beet It Sport Shots and Bars deliver consistent doses of natural nitrate. shot after shot, bar after bar. That’s why Beet It Sport is the clinical standard, used in over 200 studies worldwide.

Nitrate: The key to beet power. Beets have the potential to boost endurance and help manage hypertension. But a beet supplement only qualifies as a ‘superfood’ if it contains a minimum of 400mg of dietary nitrate. Nitrates catalyze the creation of nitric oxide, which is key to regulating blood pressure, enhancing blood flow and boosting stamina. Learn more about Beet It Sport Shots and Bars here.

Beet juice symbols

Looking for delicious, all-natural beet juice? We make that, too!


We’re more than just Sport Shots & Bars. Learn more about our delicious, all-natural Beet It beet juice here

Optimum nitrate for optimum performance

When it comes to beet supplements and performance improvement, it all comes down to nitrate dose per serving. As you can see from our Nitrate Comparison chart, when it comes to nitrate, Beet It Sport Shots stands alone. Our all-natural production process means we can standardize the amount of nitrate in each Shot and each Bar.

Dr. Andrew Jones, Professor of Applied Physiology at the University of Exeter and “father of the beet revolution,” on the value of concentrated beet shots.

Just Beet It: The only brand that delivers 400mg of natrual nitrate per Shot — the ideal amount necessary for sport performance improvement. It’s why our shots are the standard among researchers, used in over 200 studies worldwide.

Nitrate: The key to beet power.
Beets are making fitness headlines thanks to their ability to boost endurance and help manage hypertension. But a beet juice or concentrate only qualifies as a superfood if it contains a minimum of 400mg of dietary nitrates.

Beet your personal best

No other brand delivers the natural nitrate you need to boost sports performance

Stamina & endurance

Improves oxygen efficiency

Combats muscle fatigue

Increases time to exhaustion

Reference study Using beetroot juice to enhance sport performance (University of Exeter, 2014, 2015, 2016)

Power & strength

Increases muscle power

Improves sprint performance

Enhances reaction time

Reference study
Effects of nitrate on sprint performance.

Lowered Blood Pressure

Improves blood flow & vascular health

Increased blood flow

Reduces elevated cholesterol

Reference study
Daily beetroot juice lowers blood pressure

Beet It beet juice: The daily drink for maintaining blood pressure, brain function and more.

Beet It beet juice: The daily drink for maintaining blood pressure, brain function and more.

100% pressed beet juice — not from concentrate. Our all-natural beet juice pure natural goodness. We keep the ingredients pure and simple: 90% beet juice blended with 10% apple juice to add a bit of smoothness to the rich, earthy flavor of beets. Beet It beet juice is a perfect refresher for health-conscious folks of all ages.

Beet It Beet Juice:

  • 100% Premium beets
  • Vegan and gluten-free
  • Non-GMO
  • Free from artificial fertilizers and pesticides

Beet Juice benefits:

  • Increases antioxidant defenses
  • Boosts cognitive function
  • Helps maintain liver, heart and kidney health
  • Protects against oxidative stress

We make Beet It beet juice in 25.4 oz glass and 8.5 oz PET bottles. Learn more about all-natural, delicious Beet It beet juice and some delicious beet juice recipes here

Beet It in the news

NPR Beet It Sport

FinancialTimes Beet It Sport

RunnersWorld Beet It Sport