Beet It News Releases

FEBRUARY 14, 2017

Beet It Launches US Retailer Rollout

FOR IMMEDIATE RELEASE
CONTACT:
Joel MaHarry, Ulrich | MaHarry,
310-504.1790
Press inquiry email

Beet It, the beet concentrate standard for over 200 clinical studies worldwide, launches US rollout with 1500-store debut.

 

Denver, CO, Feb 14, 2017  –  Beet juice has become a sensation in recent years thanks to its ability to boost endurance and strength in athletes, and to manage blood pressure for people of all ages. Now Beet It, following online sales success with Amazon and Lucky Vitamin, is launching a US rollout beginning with 1500 major retail locations. The rollout includes both beet-based product lines, Beet It Sport, the world’s best-selling natural nitrate supplements, and Beet It beet juice, the all-natural, 100% fresh pressed juice for health-conscious shoppers, mixologists and cooks across the country.

“Bringing Beet It to wide US distribution for the first time is a significant milestone for us,” says Lawrence Mallinson, Managing Director for James White Drinks, Beet It’s UK-based parent company. “The market is getting crowded with different beet-based products making sometimes dubious claims. We’re proud to introduce Beet It Sport beet juice concentrate shot, which has become the de facto standard for research worldwide, due to its unique ability to deliver a consistent 400mg dose of dietary nitrate in each bottle.”

The Beet It product lines include:

Beet It Sport Shots and Bars: For athletes in any sport looking for a competitive edge, and for anyone looking to better manage blood pressure. The only brand that delivers a consistent and reliable dose of dietary nitrate — the key to athletic performance improvement. Each 2.4 fl oz Beet It Sport Shot delivers 400mg of nitrate. Each 1.4 oz Beet It Sport Bar delivers 200mg of nitrate.

Beet It beet juice: For active adults, families, and anyone looking for a refreshing, delicious way to enjoy the nutritional benefits of beet juice. 100% pressed juice — not from concentrate. All-natural ingredients:  90% beet juice, 10% apple juice. Available in 25.4 fl oz glass and 8.5 fl oz PET bottles.

Beet It’s growing roster of major chains includes Kroger, Whole Foods Markets, Jewel-Osco, King Sooper’s and more. Mr. Mallinson calls the brand’s reception among retailers and consumers “both warm and enthusiastic. Our Sport products and beet juices actually taste good. So whether you’re an athlete, a cardio patient or parent looking for better nutrition for the family, it’s just easier to benefit from all the vitamins, nutrients and especially the nitrates that beets have to offer.”

In addition to retail distribution across the country, the Beet It roll-out includes a new, dedicated US website, beet-it.us, a source of related information about the nutritional and sports performance benefits of each product in the Beet It brand family with recipes, news and more.

ABOUT

Beet It is a world leader in beet juice, and Beet It Sport is the No.1 natural nitrate supplement in the world. Beet It brand’s parent company is James White Drinks, one of the leading fruit and vegetable juice firms in the UK.

— END —

Relevant research exploring the connection between nitrate consumption and improved athletic performance: 
Beetroot juice and exercise: pharmacodynamic and dose-response relationships
Journal of Applied Physiology

Just ONE concentrated beetroot shot per day shown to significantly improve sprint performance
University of Exeter

Product photos

Beet It 2.4 fl oz Sport Shots and 1.4 oz Bars deliver constant doses of dietary nitrate.

Beet It 2.4 fl oz Sport Shots and 1.4 oz Bars deliver consistent doses of dietary nitrate.

 

Beet It all natural beet juice in 25.4 oz glass and 8.5 oz PET bottles.

Beet It all natural beet juice in 25.4 oz glass and 8.5 oz PET bottles.

The only beet concentrate supplement that deliver consistent doses of nitrate: Beet It Shots (400mg) and Bars (200mg)

The only beet concentrate supplement that deliver consistent doses of nitrate: Beet It Shots (400mg) and Bars (200mg)

Beet It all-natural beet juice in 25.4 oz glass and 8.5 oz PET bottles.

Beet It all-natural beet juice in 25.4 oz glass and 8.5 oz PET bottles.

Beet It Sport Bars are available in handy 15-bar cases.

Beet It Sport Bars are available in handy 15-bar cases.

Beet It Sport Bars are available in handy 15-bar cases.

Beet It Sport Bars are available in handy 15-bar cases.

FOR IMMEDIATE RELEASE
CONTACT:
Joel MaHarry, Ulrich | MaHarry,
310-504.1790
Press inquiry email

Beet It, the beet concentrate standard for over 200 clinical studies worldwide, launches US rollout with 1500-store debut.

 

Denver, CO, Feb 14, 2017  –  Beet juice has become a sensation in recent years thanks to its ability to boost endurance and strength in athletes, and to manage blood pressure for people of all ages. Now, for the first time, Beet It is breaking wide across the US in over 1500 major retail locations. The company’s rollout includes both beet-based product lines, Beet It Sport, the world’s best-selling natural nitrate supplements, and Beet It beet juice, the all-natural, 100% fresh pressed juice for health-conscious shoppers, mixologists and cooks across the country.

“Bringing Beet It to wide US distribution for the first time is a significant milestone for us,” says Lawrence Mallinson, Managing Director for James White Drinks, Beet It’s UK-based parent company. “The market is getting crowded with different beet-based products, many of which make differing and sometimes dubious claims. We’re very proud to introduce Beet It Sport beet juice concentrate, which has become the de facto standard for research worldwide, due to its unique ability to deliver a consistent dose of dietary nitrate in each bottle.”

The Beet It product lines include:

Beet It Sport Shots and Bars: For athletes in any sport looking for a competitive edge,* and for anyone looking to better manage blood pressure. The only brand that delivers a consistent and reliable dose of dietary nitrate — the key to sport performance improvement. Each 2.4 fl oz Beet It Sport Shot delivers 400mg of nitrate. Each 1.4 oz Beet It Sport Bar delivers 200mg of nitrate.

Beet It beet juice: For active adults, families, and anyone looking for a refreshing, delicious way to enjoy the nutritional benefits of beet juice. 100% pressed juice — not from concentrate. All-natural ingredients:  90% beet juice, 10% apple juice. Available in 25.4 fl oz glass and 8.5 fl oz PET bottles.

Beet It is introducing both of the company’s beet-based product lines to the US via a growing roster major chains, including Kroger,  Whole Foods Markets, Jewel-Osco, King Sooper’s and more. According to Kim Ourada, EVP North America, the brand’s reception among retailers and consumers has been “both warm and enthusiastic. Our team has formulated beet-based products that actually taste good, while they’re good for you. So whether you’re an athlete, a cardio patient or parent looking for better nutrition for the family, it’s just easy to benefit from all the vitamins and nutrients that beets have to offer.”

In addition to retail distribution across the country, the Beet It roll-out includes a new, dedicated US web site, beet-it.us, a source of information about the nutritional and sports performance benefits of Beet It beet juice, recipes, news and more.

ABOUT

Beet It is a world leader in beet juice, and Beet It Sport is the No.1 natural nitrate supplement in the world. Beet It brand’s parent company is James White Drinks, one of the leading fruit and vegetable firms in the UK and across Europe. The company’s portfolio of 10 distinctly different and delicious juices and drinks is ideally suited for growing worldwide consumer tastes for natural, more nutritiously refreshing beverage choices. Building on a base of  25 years’ experience, James White continues to develop new blends and flavors keyed to satisfying market trends, consumer interests and our own interest in creativity and adventure in the world of beverages.

— END —

Further information:
Beetroot juice and exercise: pharmacodynamic and dose-response relationships
Journal of Applied Physiology

Just ONE concentrated beetroot shot per day shown to significantly improve sprint performance
University of Exeter

Product photos

Beet It 2.4 fl oz Sport Shots and 1.4 oz Bars deliver constant doses of dietary nitrate.

Beet It 2.4 fl oz Sport Shots and 1.4 oz Bars deliver consistent doses of dietary nitrate.

 

Beet It all natural beet juice in 25.4 oz glass and 8.5 oz PET bottles.

Beet It all-natural beet juice in 25.4 oz glass and 8.5 oz PET bottles.

 

Beet It Sport Shots & Bars — Your supersource for the natural nitrate necessary for sport performance improvement and heart healthy benefits.

Beet It all-natural Beet Juice — The daily drink for maintaining blood pressure, brain function and more.

The NO3-NO2-NO Pathway: How dietary nitrate impacts our physiology

How nitrate impacts your cardiovascular system
— A quick primer —

 

1. Drink your shot

Over 90% of the ingested nitrate is absorbed into your bloodstream via the intestine

Nitrate (NO3) stays elevated in your bloodstream 6-8 hours

2. Bloodstream absorption

25% of the nitrate in your bloodstream is absorbed and concentrated by your salivary glands

75% of the nitrate (NO3) is excreted by your kidneys

3. Nitrate-rich saliva

Bacteria on the tongue converts nitrate to nitrite

It’s the only way our bodies convert nitrate (NO3) to nitrite (NO2)

4. Conversion to nitric oxide

Acid in the stomach converts nitrite to nitric oxide

Nitric oxide (NO) is a vasodilator that improves cardiovascular performance
Some of the nitrite bypasses the stomach, entering the bloodstream where it’s converted to NO

5. The Benefits of Beet It

Greater endurance

Enhanced strength

Improved sprint times

Improve blood flow

Lowered blood pressure

The discovery of nitric oxide as a vasodilator was awarded the Nobel Prize in 1998